MANAGING THE MESSAGE
a tool kit for communicators
2000168 pages Paperback
ISBN-10 1 85775 412 3
ISBN-13 9781857754124
Roy Lilley and Geoffrey Bowden, respectively, Visiting Fellow Imperial College London; Former Chairman Westminster Public Relations, Managing Director Nexus Structured Communications
Foreword by David Brindle, Social Affairs Correspondent, The Guardian
Description
The health service is under intense press and public scrutiny, and anyone with clinical or administrative responsibility should be a confident and effective communicator.
Written in everyday language, this book cuts out the hype associated with the world of communications, to provide a practical approach to communicating effectively with the media, staff, patients and other key stakeholders.
With thought-provoking information and a wealth of practical exercises, hazard warnings and top tips, Managing the Message inspires and enables readers to ensure their organisation’s messages are heard and understood clearly. It covers everything from newsletters and noticeboards, to PowerPoint demonstrations and the Internet.
Communications is at the very heart of human relations and corporate success. Whether you are responsible for communications in a large hospital, a primary care group or a local community service, this book will help you make sure you manage your messages and make them work for you.
‘The good news is that NHS communications are better than ever. The bad news is that they are still pretty awful. There is much sound advice in these pages. If NHS communicators everywhere were to act on just a fraction of the authors’ tips and pointers, my job would be a whole lot easier. Enjoy using this book’.
From the Foreword by David Brindle
Review Quotes 'A brilliant book! This easy to read manual is a joy to dip into. It is a must for those whose jobs involve regular local or national media contact' TRIPLE HELIX
'This provides a practical approach to effective communication with the media, staff, patients and others. A useful, light-hearted approach for those who are facing the steep learning curve of 'managing the message'.' BULLETIN OF MEDICAL ETHICS
 Making this book work for you How the media works Organising to manage the messages Let's start making it happen Radio and TV What happens when it all goes wrong? Internal stuff The annual report Calling for the cavalry Hated the words and music - loved the video Advertising - something else in your in-tray FREE colour supplement!
Contact Information
To send your comments about this book to Radcliffe Publishing, click here.
See other books in these categories Medical Education
Communication
Health Promotion
Management in Secondary Care
Primary Care Organisations
Management in Primary Care
Secondary Care
Primary Care
|